We have all already had a tendency to minimize the importance of the packaging, who has never said to himself what counts, in the end, is what is inside?
Well no !
The primary purpose of packaging is to protect the product it contains, it protects it from shocks, light or even maintains its temperature. It also makes it easier to transport. It is already a lot of things, of course.
The packaging also promotes the product. We see it even before discovering its content, it is the first image we have of what it contains. We already understand a little better its usefulness. You can add technical details, sales pitches and more.
Pretty boxes necessarily attract the eye of buyers. Quite simply because we love aesthetics, for the most part of course, and that captivates us unconsciously. They reflect the image of a brand, a product or an event. They reveal a notion of quality, notoriety and above all differentiation!
We decided to use them as a real marketing tool, a life-size business card that everyone can see. A tool that sublimates its content and impresses those who come across it. A striking and identifying product.
What better way to protect and showcase your product than a perfect box?